Mr. Kandaswamy Bharathan, an independent Trustee of ALERT is the CEO of DLM Digital studios Pvt Ltd and the Executive Director of Kavithaalaya Productions, a leading production house. An alumnus of IIM, Ahmedabad, he is also the visiting faculty of the prestigious institute of management.
His social bent of mind apart from being a complete professional makes him unique.A behind-the-scenes man, he is best known for making “Muthu” a household name in Japan.One of the first things Bharathan did was to apply the concept of marketing research to the film business. In view of the innovation and creative marketing approach, Mr Kandaswamy earned the name of ‘Cultural Ambassador’ by the Japanese media.
He has been a ‘Brand Ambassador’ for Indian entertainment industry in U.S., U.K and the Far East, through participation at Film festivals, international conferences and events. He was a member of Confederation of Indian Industry Delegation to the American Film Market 2003 (AFMA) which was held at Santa Monica, California.